Nanaimo, BC Digital Marketing

What is Digital Marketing for Nanaimo, BC Businesses?

In a most simple definition, digital advertising throughout Nanaimo is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

For most Nanaimo business owners, online marketing is a fancy way of saying search engine optimization or PPC advertising. Those two services are both used in website advertising, but neither fully explains what a modern Nanaimo digital marketing program entails.

The latest digital advertising services often use numerous internet advertising tactics, all working together to help you get more visibility and conversions throughout Nanaimo and the rest of the country.

For example, the best online advertising services in Nanaimo will include tactics to:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using affiliate marketing, paid advertising, SEO, or social media marketing.
• Increase revenue for your Nanaimo business through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Nanaimo by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Nanaimo-area websites, our digital marketing agency also offers Vancouver, Surrey, Burnaby, Abbotsford, Kelowna, Victoria, and Chilliwack small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Nanaimo Small Businesses

We are a team of online advertising consultants, just 3409.1 kilometers away, with diverse knowledge and experience in the latest website advertising trends for Nanaimo organizations. Use our experience in more than 100 business industries across Nanaimo, and the rest of the country, to help drive traffic and get conversions.

1.) PPC Management

Paid Ads Management refers to creating and optimizing Nanaimo paid advertising services. That is an incredibly simple explanation though, so let's dive a little deeper.

A PPC advertising company for Nanaimo often begins by getting to know your company and its business model before providing premium PPC management. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Nanaimo business is much different from how you'd handle it for an ecommerce brand.

Service providers in Nanaimo, for example, are often only searching for quality leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Nanaimo PPC is the next step. Most Nanaimo PPC advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Nanaimo business should utilize multiple advertising tactics and marketing tools. Pay-per-click campaigns in Nanaimo should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Nanaimo small business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Advertising

The use of social media marketing in Nanaimo online marketing involves paid advertising being run on social media platforms like TikTok, LinkedIn, Facebook, Twitter, and TikTok. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Nanaimo company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Nanaimo organizations, it can be costly for those businesses that aren't ready for it.

Our social ads company helps Nanaimo organizations build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. In our Nanaimo online marketing packages, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. If you run a social media advertising plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Advertising

Search engine marketing in Nanaimo involves running paid advertising on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Nanaimo business to an engaged audience that is actively searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to build leads and grow revenue, which makes paid advertising a cost-effective Nanaimo digital marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Nanaimo.

4.) Lead Generation

For local area service providers in Nanaimo, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. These kinds of industries need Nanaimo lead generation tactics.

Our online advertising team has tried and implemented so many different lead generation strategies in the past. A few of the most popular lead generation tactics include creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

For most website advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Nanaimo small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Nanaimo online marketing tactics. This is an essential component of any kind of website marketing in Nanaimo since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it most difficult is the CRO plans that work for one Nanaimo business might not work for a different Nanaimo business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website errors, improving site performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Nanaimo websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Nanaimo, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Nanaimo company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Nanaimo small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Nanaimo small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their British Columbia organizations. To develop a sales funnel that produces value for your Nanaimo business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Nanaimo online marketing service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Nanaimo online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Nanaimo email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

8.) Content Marketing

Most Nanaimo companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Nanaimo websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Nanaimo begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Nanaimo website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Nanaimo digital advertising firm. These are all effective ways to market content if you implement them correctly within your Nanaimo business.

9.) Online Reputation Management (ORM)

Your online reputation in Nanaimo and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Nanaimo, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Nanaimo brand.

For localized service companies in Nanaimo, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Nanaimo storefront. Online shoppers in Nanaimo want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Nanaimo doctors or Nanaimo attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Nanaimo site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Nanaimo.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Nanaimo, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Nanaimo internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Nanaimo online marketing services to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian website marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital marketing clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Advertising for Your Nanaimo, BC Website

If you manage a business in Nanaimo that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Nanaimo internet marketing services over other marketing tactics. Here are a few reasons why your British Columbia small business should embrace online advertising:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Nanaimo. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Nanaimo or throughout British Columbia?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Nanaimo, website advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Nanaimo!

How to Develop Nanaimo, BC Digital Marketing Campaigns

Before starting your digital advertising service for your Nanaimo-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Nanaimo internet advertising service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Nanaimo or beyond is important. This helps you tailor your Nanaimo online marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Nanaimo online advertising and you align your content marketing strategy with the needs of your audience.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Nanaimo digital strategy. In digital advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Nanaimo company. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Nanaimo that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A great Nanaimo lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Nanaimo site improves traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Nanaimo website visitors.

6.) Plan for continuous testing

When these Nanaimo online advertising strategies are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Nanaimo digital marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Nanaimo, BC Internet Marketing Solutions

We want to be the online marketing partner of your Nanaimo company! When researching Nanaimo website marketing companies, there are many factors to consider. We've got 19 years of experience, so you can trust the Nanaimo digital marketing strategies we suggest. Often, these are the same digital advertising plans we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Nanaimo because of the effective implementation of our own online marketing service.

Our website marketing company should be your choice for your Nanaimo organization because you feel we are the right team. We are only a short drive of 1 day and 9 hours away from you in Nanaimo, or mere seconds away from a phone or email!

• Our firm has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Nanaimo from our own online marketing services.
• You likely found our website in Nanaimo after performing an online search for a service we offer.
• We don't outsource Nanaimo website advertising packages because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• If you're searching for Nanaimo digital advertising plans that include web design or web maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet marketers in mind when it comes time for you to start searching for Nanaimo digital advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet advertising company.

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